The Fitler Focus

The Fitler Focus

How Tariffs Nearly Derailed a Fitler Square E-Bike Startup

David Aragon
May 25, 2026
∙ Paid
Alex Cunnane set out to bring the ease of Shore riding to city streets. When tariffs threatened to add more than $400 to each bike last spring, he scrapped his launch video and posted this one instead: a frank lesson in what it actually takes to get a product to market.

In today’s issue:

  1. How Tariffs Nearly Derailed a Fitler Square E-Bike Startup

  2. A Night Un…

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