The Fitler Focus

The Fitler Focus

The Story Behind Rowhome's Unique Blend of Coffee and Pretzels

Now with two locations in the city, the masterminds behind the brand are set on making a bigger impact on the local coffee industry.

Feb 12, 2024
∙ Paid

By Jensen Toussaint

Rowhome Coffee founders Eli Shaika (left) and Hugh Morretta (right)

In December 2020, longtime friends Hugh Morretta and Eli Shaika decided to take a leap of faith and launch an entrepreneurial venture.

This led to the opening of Rowhome Coffee in the Fitler Square neighborhood of Philadelphia.

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